WHAT'S IN A NAME?
Alternative Wheels. The name suggests wheels that are not mainstream. And that’s just what cycling is…or isn’t…well, anyway the point is that cycling is about choosing the better alternative. Whether you cycle for fun, fitness, transportation, recreation, or any other reason, you’re choosing physical & mental health, sustainability, or maybe just an outlet to push your limits a little further. The fact is that if we are really successful at what we promote, someday we won’t be “alternative” anymore. Bring it on! We’ve been attempting obsolescence since 1966.